Multi-platform media promotion for the Skippy peanut butter “Yippee” campaign. The Fun Button%2C when pressed%2C randomly plays one of over a hundred animated gifs and video clips called “Yippee Moments”. The website was developed with a mobile friendly responsive layout%2C features HTML5 audio & video%2C and intelligent pre-loading to ensure speedy delivery of “Yippee Moment” media content even on a slow connection. In addition%2C a custom CMS was developed to allow the client to add “Yippee Moments” post launch. The Fun Button was also replicated in a fully interactive HTML5 banner ad%2C in three sizes%2C as well as an Apple iAd.